Terms

Part A — the site and the list

1. The early-access list. Joining the list means we’ll email you when we open. It is not a purchase, not a booking, not a reservation, and not a contract — on either side. You owe us nothing and we owe you nothing beyond the email. It also isn’t a guarantee of access: we expect to open to a small number of agencies first, and being on the list doesn’t oblige us to include you. Leave whenever you like by replying to any email we send.

2. Anything we say about the product. What’s described on this site is what we’re building, not what you’re buying. Features may change, be delayed, or be dropped, and any price mentioned before you have a signed agreement is indicative. Nothing here is an offer.

3. The site itself. The text, images, video, code and the Bouqx name on this site are ours. Read them, link to them, quote them in a piece about us — that’s all fine. Don’t republish the site as your own, scrape it wholesale, or use the imagery to represent your own work. Every synthetic image and clip on this site was generated by us and depicts no real person.

Part B — a Bouqx account

4. What the account does. Bouqx generates photographic images and short video of a fixed identity — a person you have cast — in outfits and settings you specify, and stores the results, the identity, and the record of what that person agreed to. Some accounts also get Bouqx Desk, the booking system. Which parts you get is set on your account and shown in Settings.

5. Plans, credits and trials. Generation is charged in credits, drawn against an allowance that resets on the anniversary of the day your account was set up. A trial has one allowance and then it stops — it does not renew. When your allowance is gone, generation refuses until the next period; nothing you have already made is affected, and nothing is deleted. There is also a daily ceiling on what one account can spend on our providers, which exists to stop a runaway loop and which you will not notice in normal use.

What it costs, and how you pay. Paid plans are priced per month in US dollars, at the price we quoted you and set out on your invoice. Tax is on top where we have to charge it. We invoice you for the month ahead and the invoice says when it is due; there is no card on file and nothing renews by taking money from you automatically. If an invoice goes unpaid we can suspend the account until it is settled — see §10 — and we will tell you before we do. If we change what a plan costs, §12 applies: you hear about it before it takes effect, and you can leave instead.

Credits do not roll over. Each period starts with your full allowance and ends with whatever you did not use. Nothing carries into the next month, and unused credits are not refundable or exchangeable. If you cancel or we close the account partway through a period you have already paid for, the plan runs to the end of that period and we do not refund the balance of it.

6. What you owe us. Keep your login to yourself, don’t share an account across businesses, and tell us if you think someone else is in it. You’re responsible for what happens under your login.

7. What comes out is yours. You own the images and video you generate, as far as we are able to give them to you — the underlying models are not ours and the law on machine-generated work is unsettled in several of the markets you will sell into, so what we can actually transfer is every right we have, which is all of them. We claim no licence over your output beyond what we need to store it, show it back to you, and serve the share links you create. We will not use your images, your talent’s likeness, or your briefs to train anything, and we will not show them to another customer.

Say it’s AI where you have to. Several markets now require synthetic imagery of a person to be labelled. We record AI origin against every image we make and give you that information; whether a given piece of work needs a label where you publish it is your call and your responsibility, not ours.

8. Data protection. For the personal data inside your account — your talent, their images, their documents — you are the controller and we are your processor. We process it to run the service and for nothing else. What we collect about you is set out in our privacy notice. We use a small number of sub-processors — cloud hosting and the model providers that do the generating — and we’ll name them and sign a data-processing agreement on request. Talent data is currently processed in the United States. If that matters to you, ask before you upload anything.

9. Faces. This is the important one. When you put a real person’s likeness into Bouqx — an uploaded photo, a scanned document, an identity you build from either — you are telling us that you have that person’s permission to do it, and to generate new images of them of the kind this product plainly generates. You record what they agreed to and for how long, using the consent tools in the product, and you keep that record honest. If they withdraw it, you revoke it here; we will stop serving the images that depended on it.

We do not check this and we cannot. If you upload someone without their permission, that is on you: you’ll cover the cost to us of any claim that follows, including what we spend defending it. Nothing else in these terms is worth as much as this paragraph, and if you are not sure you have the permission, the answer is that you do not.

Never. No children. No sexual imagery. No public figure you have no relationship with. Nothing intended to make a real person appear to say or do something they did not — an ad campaign is fine, a fake statement is not. No reselling raw access to the generator as if it were your own. We will close an account over any of these without a refund, and we will not argue about it.

10. Stopping. You can leave at any time and delete the account yourself from Settings, which erases your roster, your images and your share links for good. Two things survive that: the consent records themselves — because they exist to protect the person whose face it was, not the account asking to be erased — and whatever we’re required to keep for tax. We can suspend or close an account for non-payment or for §9; other than that we’d give you notice and a way to get your work out.

Part C — the boring necessary part

11. No promises it works, and a cap. The service is provided as it is. Generation is probabilistic: we don’t warrant that a given image will be usable, that a likeness will hold, or that the product will be available or uninterrupted. To the extent the law allows, we aren’t liable for lost profits, lost work or lost bookings, and our total liability to you is capped at what you paid us in the twelve months before the claim. Nothing here limits liability for fraud, death or personal injury, or anything else that can’t lawfully be limited — including your statutory rights if you’re a consumer.

12. Changes. We’ll update these terms as the product changes. If a change materially affects you we’ll tell you before it takes effect and you can leave instead of accepting it. The version you agreed to and the date you agreed is recorded on your account.

13. Law. These terms are governed by Spanish law, and the courts of Barcelona have jurisdiction. If you’re a consumer, this doesn’t take away the protection of the law where you live.

14. Getting in touch. hello@bouqx.com.